The idea

Four words:

• We appreciate your interest.

Ninety-six words:

• Select an amount of money to be transferred from your account into your personal ‘pot’.
• Split this pot amongst the charities of your choice (from the available ones on the website) and indicate how long you would like each slice to be invested for.
• Each charity aggregates their ‘donations’ into one central account. This money accrues interest or is otherwise invested in a low-risk way.
• At the end of the user-determined period, the money is returned. The charity keeps the profits.
• The user can then choose to reallocate their money or take it back.

What social need does it address?

Charities need money.

What’s new about it?

Taps into the aggregate wealth of people who support a charity. There seems to be an emerging trend of pursuing for-profit activities more actively in order to raise money for charitable or philanthropic organisations (e.g. Google.org).

What inspired you?

I saw that I had accrued £3 of interest. Later, I bought a San Miguel. I didn’t feel that I had particularly made the most of my interest.

Idea submitted by Basil Safwat